“I am Yarico” is a concept campaign to use Art as Activism as a catalyst to see the world through the eyes of others and draw parallels in our own lives to act as agents for change.
I am Yarico is a challenge-driven social media campaign designed around the music of Yarico. Have some fun and contribute to a good cause!
Here is what you have to do:
- Pick a song from Yarico the musical
- Memorise the lyrics
- Record yourself singing
- Donate 10£/$ to Sport for Freedom
- Post the video to your Facebook or YouTube account with a hashtag #IamYarico
- Nominate your 3 friends to do the above