“I am Yarico” is a concept campaign to use Art as Activism as a catalyst to see the world through the eyes of others and draw parallels in our own lives to act as agents for change.

I am Yarico is a challenge-driven social media campaign designed around the music of Yarico. Have some fun and contribute to a good cause!

Here is what you have to do:

1. Pick a song from Yarico the musical
2. Memorise the lyrics
3. Record yourself singing
4. Donate 10£/$ to Sport for Freedom
5. Post the video to your Facebook or YouTube account with a hashtag #IamYarico
6. Nominate your 3 friends to do the above

Tweets by @YaricoMusical